Alberta’s universities have had campus radio stations for many decades – longer than I have been alive – and in that time have become a valuable part of not just the campus community, but the greater community in which they are situated. In a world where people are bombarded with commercial mainstream media we see more and more people seeking out alternative sources of information and media and campus radio was pioneering that long before the age of YouTube and blogs.
The idea of commercial-free radio goes beyond just avoiding ads between content, it is about being free and independent to pursue new ideas, provide content that isn’t driven by advertisers and that is something that fits perfectly with the mandate of universities and their students. That’s why students support their radio stations directly – modest, referendum-approved fees provide some of the operating revenue to these radio stations. In return they offer a rich volunteer experience to interested campus community members, offer news and event coverage on-campus and provide an alternative voice you can’t find elsewhere.
Student fees aren’t the only source of income – pledge drives are a vital part of keeping commercial-free radio alive and thriving at our institutions. All three of our university radio stations are holding their pledge drives RIGHT NOW – and you should consider donating.
Visit their websites, listen online or over the airwaves, and check out the great rewards for donating.